Google launches new email service dubbed ‘Inbox’

Google has launched a new email service it hopes will help people organize their lives. Called ‘Inbox’, it mixes traditional email with live alerts for appointments, flight bookings and package deliveries. Google said the service was designed to deal with the way email has changed. ‘Email started simply as a way to send digital notes around the office,’ said Google’s Sundar Pichai.

‘But fast-forward 30 years and with just the phone in your pocket, you can use email to contact virtually anyone in the world, from your best friend to the owner of that bagel shop you discovered last week.’ The new Inbox will address the rpboem of getting too much email. ‘With this evolution comes new challenges: we get more email now than ever, important information is buried inside messages, and our most important tasks can slip through the cracks, especially when we’re working on our phones. 

‘For many of us, dealing with email has become a daily chore that distracts from what we really need to do, rather than helping us get those things done.’ For now the new service is being provided alongside Gmail, which was launched in 2004.  It will be available on the Web as well as on Android smartphones and iPhones. Google said it was sending out invitations to selected Gmail users to try out the new service. Users can also email the company at to get an invitation.